Application-to-Person Policy (A2P) Messaging Policy
Last Updated: May 12 2022
All messaging transmitted via the Work Smarter CRM - regardless of use case or phone number type (e.g., long code, shortcode, or toll-free) - need to comply with the Application-to-Person (A2P) Messaging Policy. All A2P messages originating from the Work Smarter CRM are subject to this Messaging Policy, which covers messaging rules and /or prohibitions regarding:
This policy applies to all customers who use messaging services to safeguard their messaging capabilities and services.
How We Handle Violations?
When we identify a violation of these principles, where possible, we will work with our customers in good faith to get them back into compliance with this policy. However, to protect the continued ability of all our customers to freely use messaging for legitimate purposes, we reserve the right to suspend or remove access to the platform for customers or customers’ end users’ that we determine are not complying with the Messaging Policy, or who are not following the law in any applicable area or applicable communications industry guidelines or standards, in some instances with limited notice in the case of serious violations of this policy.
To make sure that all our customers use the features to the best of their capabilities, the below features are placed to protect the agencies from below:
Protections Against Violations
The following protections are in place to ensure your account is not suspended and your account remains in good standing.
1 - Ramp-Up Model: All new locations will go through a ramp up period. You are allowed to send 250 SMS messages on day one, 500 messages on day two, and so on until you reach 5000 messages on the 8th day. The maximum SMS messages allowed per day is 5000. The day counter resets at midnight UTC.
2 - Sender ID and Opt-Out Language: The consent for sending out communications cannot be bought and the only way is to take explicit consent from the user for the SMS campaigns and communications.
The consent is taken by a specific entity, in our case locations that are the actual sender of these communications.
To comply with the messaging policies each of the initial messages sent out by the company to an end-user should have below two mandatory information:
What happens when an end-user replies with the STOP keyword?
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