Work Smarter Blog

List Building 101 & Why You Should Always Be List Building

I didn’t see the value in building a mailing list. I told myself that I wasn’t salesy and a mailing list was for people that were salesy. I also told myself the right people would find me because my services were awesome.

Well, that didn’t work out so well.

This approach works for only those people that are ready to buy right now, which ends up being less than 10% of people. As you can imagine, my sales were sporadic and inconsistent because my approach made it much harder.

5 Keys To Tame Your Leads With A CRM

Are you losing sales because you’re disorganized?

Do you have sales follow-up reminders on sticky notes scattered on your desk, your laptop, and your wall?

Do you feel like you could close more clients, if you'd just follow up with them?

You’re not alone. Businesses lose more sales to disorganization more than they do to competitors, price, or poor fit.

Solopreneur Is A Mindset Trap. Be Boutique.

Are you doing everything yourself and feeling burnt out? Are you feeling financial pressure from the lack of consistent sales? Are you finding it hard to stand out from the crowd? It may be because of how you’re thinking about your business.

How you classify your business matters.

Being a solopreneur implies working all the time. A microbusiness implies just getting started in some places. A small business feels way too big.

2021 Lead Generation Statistics

Does it feel like you are on a hamster wheel chasing your next paying client?

What does it look like when you don't have a good lead generation strategy?

-- You will constantly be chasing your next paying client

-- Your revenue is sporadic and unpredictable

-- Your not hitting your discovery or complimentary consult goals

-- Your leads never convert to clients

Take a look at what's working and not working in 2021 for lead generation and starting making your plan to avoid the hamster wheel.

You Can Have It All, But You Can't Do It Alone!

Being a business owner means we wear a lot of hats. The truth is that splitting your attention between tasks that require effort and concentration means one or all of them will suffer.

No matter your business, you are the only one that can bring in new business. That is your #1 job. You may also be the only one that can deliver your services and keep your lead funnel full. The rest of the work to manage your business could and should be done by other people.

Because the truth is, we can’t do it all.

Work Smarter CRM vs Competitors

Time and time again, someone comes to me and says, ”Mary Sue, I’d love to use Work Smarter CRM, but I just got Kartra / ClickFunnels / ActiveCampaign / Keap Pro/ Kajabi, etc.”

And I say, “Would you really stick with a new fancy coffee maker that was so hard to set up and use that you had to spend hours reading, watching tutorials, or submitting support tickets? Or would you switch over to the one where an actual live person is going to help you get that coffee maker set up and brewing, so you can start drinking your hot, delicious coffee?”

Romance Your Mailing List. Don't Hit It & Quit It.

How often should you email your people?

I know the wrong way to do this and that is to send emails only when you want something from your mailing list like register for an event, make a purchase, or join my membership program. That is the Hit It & Quit It marketing, which is very salesy and self-serving.

Bottom line, create a romance with your emails that will grow into a relationship.

Ready, Set, CRM!

How you know you are ready for a CRM.

How do you know you’re ready for CRM? You know it’s time when you feel like this:

  • Your sticky note process is no longer working

  • You’re losing leads

  • You miss following up in a timely fashion

  • You are doing everything by hand.

You feel like things are getting out of control -- because they are.

Simplify Your Digital Tools To Increase Sales

Are your digital tools getting in the way of making sales? Worse, are you avoiding digital tools and completely missing opportunities?

Which are you? Digital Chaos or Digital Deficient?

Both have a negative impact on your bottom line, and both have the same root cause. You aren't using the right digital solution that works with the needs of your business.

There is a better way that eliminates the chaos, provides all the right tools, and supercharges your sales.

Triple Your Sales With A

Great Welcome Series

The most important nurture campaign in your welcome series.

50% of contacts open your welcome emails, which is 3X more than any other email you will send.

Welcome emails generate an average of 320% more sales than non-welcome emails.

If you only have one nurture campaign, this is the one you need.

Do You Have An Awesome CRM?

Do you know how many contacts you convert to clients?

Do you know how many contacts are actively evaluating solutions that you offer?

Do you know many contacts you are nurturing and building that know, like, and trust factor?

If you answer, "I don't know" to any of these questions, you need a CRM.

Do You Want To Increase Your Sales?

If there was one thing you knew would increase your sales, would you do it? Yes, it is legal.

After doing a lot of research, I’ve learned that there is one surefire way to make more sales. Yes, one thing.

The one thing that you should be doing consistently is emailing your list.

These are my best practices to get the most out of email marketing.