Mary Sue regularly speaks on leveraging automation and digital tools in a way that simplifies it for those not as comfortable with technology.

She focuses on connecting the dots between your business success, profit and technology.

Mary Sue is the author of The Boutique Effect: For Service-Based Businesses to Work Smarter & Level up is a practical guide to level digital tools and automation to increase profits.

The three key takeaways from The Boutique Effect include the power of being boutique, automation is key to a high-touch experience, and an all-in-one CRM is essential.

The Boutique Effect: Create Raving Fans & Stop Scrambling For Your Next Client

You’ve got leads coming in, clients to take care of, speaking gigs, networking and more. You’re almost at that point where you can hire help, but in the meantime… how do you stay on top of it all while giving first-class service to your clients?

The Boutique Effect is the answer. A unique blend of high-touch, personalized client experiences and leveraging technology and automation will protect your time and make sure your pipeline never runs dry.

In this interactive presentation, participants will learn:

  • The simple keys to being a highly attractive Boutique business

  • Learn how you are leaving tons of money on the table because you are NOT following up

  • The 5 critical elements necessary to create a high-touch experience that consistently generates higher paying clients with less effort

More Clients, Less Hassle: Marketing Funnels Simplified

You’ve probably heard that marketing funnels are the answer to getting more clients quickly and easily. But once you dive into the strategy, the reality is overwhelming and impersonal: salesy funnels with “But wait, there’s more” upsells, tripwires, and more… it's exhausting just to think about.


The good news is that when you simplify your funnel and focus on building relationships, it becomes way more effective than the pushy funnels that bombard people's inboxes.

In this engaging talk, “Hot Mess Tamer” Mary Sue Dahill teaches participants how to create a simple funnel and connect the dots with technology, without ever losing the personal touch.

Participants will learn:

  • What a funnel actually is, what it isn’t, and how to make sure yours grows your business instead of wasting your time

  • Evaluate and identify gaps in your current lead-generation system

  • The simple six-step marketing funnel strategy and streamlined supporting tech that makes it easier attract more clients and increase your bottom line